
Why are videos more effective on social media?
Introduction Since their beginnings, social media have constantly changed, introducing trends which some have already gone obsolete while others have remained longer or even infinitely. These trend changes, or if we may call them “experimentations,” have certainly taken place and surely will continue to do so in the future with an obvious goal of encouraging engagement. As more engagement a trend will enhance, the longer a trend will remain. Social media companies aim to produce platforms which are worth people’s